3 Tips To Make An Awesome Promo Video
Making a Promo Video for your business can be tricky, especially if you can't afford a $1,000 -$5000 production and are deciding to take on this project and filming it yourself. Well here are a few tips on how to make your Promo Video stand out.
 |
1. Decide What You Want To Showcase In Your Promo Video
A lot of times when deciding to make a Promo Video
we get over excited and want to show as much as we possibly can in 1-3
minutes, but this could be a big mistake. Showing too much all at once
could be overwhelming and confusing for your audience. It's best to take
some time and decide what you want to showcase and make a specific
video about that product or service. If you have a lot to show, I
recommend making multiple videos to showcase each product or service
individually.
2. Decide Which Emotion Your Promo Video Will Express
This
is a subject a lot of Filmmakers forget, emotion. The emotion or the
energy of your video makes a huge difference on whether or not your
audience will watch the video all the way through, not to mention
whether or not they'll take further action. Decide ahead of time what
you want your audience to feel when watching your video. This can make
the filming process a lot easier, not to mention the editing.
3. Choose The Right Music For Your Promo Video
I can't stress this enough! Just because you love a song does not mean that it is the right one for your Promo Video.
Choosing a slow song for a fitness trainer can send mixed signals and
turn viewers off. That's why once you choose what Emotion you want to
express you should choose a song that supports or compliments that
emotion. NOTE: beware of copyright infringement, you don't want to get
into any unnecessary trouble, there are several sites you can get Royalty Free Music. There are also websites with a huge list of songs that you can choose from for cheap that come with a license which authorizes you to use there music any way you wish.
I
hope this has been helpful to you all, remember that videos are
changing the way we do business. I know many of you can't afford to make
a commercial on TV but research shows that ONLINE Video ADs are just as
effective as TV ads. Thanks for your time, and have fun! Here is a Promo Video Sample showcasing Reprox Media, a company that specializes in Printing in Downey, CA. The customer stated that this video was 100 times better than what he had created before with a previous Video Company. Enjoy.
Thank You for your time.
Leonardo Torres
Quetzal Motion Pictures
#QuetzalPix, #ReproxMedia, #promovideo, #QuetzalMotionPictures
